Business Strategy: A Guide to Taking Your Business Forward. Jeremy Kourdi

Business Strategy: A Guide to Taking Your Business Forward



Download Business Strategy: A Guide to Taking Your Business Forward



Business Strategy: A Guide to Taking Your Business Forward Jeremy Kourdi ebook
Publisher: Wiley, John & Sons, Incorporated
Page: 250
ISBN: 9781846681240

Strategy is about understanding where you are now, where you are heading and-crucially - how you will get there. In the area of strategy there is little room for timidity or confusion. A sound business strategy provides the impetus for great success, while a poor or misunderstood strategy can be equally significant - and drive a company out of business. Developing a distinctive, successful strategy means making difficult choices: for example, who to target as customers, what products to offer and how to run the business efficiently. These decisions, which can be surprisingly difficult, are complicated further by the dynamic, shifting circumstances faced ...

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